The exhibition is mainly through the display space and the creation of the environment, before a certain visual means and lighting means, and at the same time with the help of some props, in the company or product need to promote the content of the public display in front of the public. Therefore, this also drives the development of exhibition design, but how can it meet the psychology of the audience and attract more people? Here we will introduce the principles of exhibition design.

First, deal with the relationship between designers and exhibitors

Usually, the purpose of the design is to meet the requirements of the company and the public, so the theme of the design should closely follow the theme of the company's publicity, which requires the designer and the company's publicity department to coordinate well, using technical creation and various graphic means to achieve the purpose and effect that the company wants to display.

Second, the exhibition and art seamlessly well

Exhibition design is characterised by the possession of certain artistic means and the use of various artistic industry techniques to express the content that the company wants to display. But even so, the core thrust of the exhibition centre is to highlight the company's brand and image, so the designer cannot exaggerate the artistic skills too much in the design process, but put the content that the company needs to show on the theme part and use certain artistic layout to attract more people's attention.

Third, deal with the relationship between exhibition and trade

The main purpose of the exhibition is to highlight the image of the company and attract the audience to leave more good impressions of the company, the exhibits on the stand should also be able to highlight the advantages and characteristics of the product design, so that is the core purpose of the exhibition. Of course, this is only the publicity role of the exhibition has been achieved, but if it is a trade fair, then the purpose has not been achieved. The purpose of a trade fair is to sell goods, so trade fair design is even more difficult.

Of course, in addition to these principles introduced above, there is a more important point is to deal with the coordination of other work in the exhibition design process with the exhibition process.